Our stronger lifting performance ever
A proven superior quality at an affordable price enabling YOU to be the ultimate blonde expert!
- All products
- Color
- Shampoo
- Spray Conditioner
- Treatment & Oil
Powered by 360° bonding system: Hair-Bond Technology for Color range and Bond Builder Technology for Care range
For expanded service opportunities and on every hair base
For an expert blonde care with BLONDE EXPERT Care
- Integrated within the entire Color assortment, except for BLONDE EXPERT Ultra Cool Booster, BLONDE EXPERT Patel Cream/Gel Toner, and BLONDE EXPERT Clay Transformer
Protects hair structure during the high lifting and lightening process
No additional bonding add-on required
Delivers intense repair from within while incorporating finishing products to enhance shine and smoothness
Works in synergy with the hair color regime, offering optimal protection and reinforcement during the coloring process