you aim at delivering a desired end-look with your craft, for which clients pay. The in-salon services that are considered successful are the ones that generate a holistic value.
Some important criteria to meet are:
With Indola, we have developed a clientele matrix to help you identify the needs of each client and cater for their needs, whether they are 17 or 70 years old! Check out the next pages for more service inspirations per age group.
- Want to be understood
- Trust peer consultation / influencer
- Explore/Express themselves
- Want to be different
- Activists for sustainability
- Not worried to try
- Attracted by quick and easy changes
- Entrance to colour
- Quick colour service
- Pastel to bold
- Want to keep up with trends
- Make clear statement and are inspired by brands
- High level of knowledge
- Want to be involved in the process
- Frequent salon visits
- Cover first greys
- Flexible and sophisticated looks
- Styling tips
-Value consultation and hairdresser recommendations
- Want to be pampered
- All about performance
- Familiar with e-comm, online info
- Quick services in between
- Grey coverage
- Care focus
- Seeking a professional look & styling
- At fair price
- Physical change impacts hair
- Independent again
- Relationship with hairdresser
- “Make me younger”
- End to end service
- Grey coverage
- Colour placements
- Self-confident
- Treat themselves
- Care and styling products that enhance grey & texture
- In-depth consultation
- Planning the journey
- Increasingly exiting colour
- Exiting colour: from dark to natural
- Grey enhancement
- Tailormade care & style
