Trend-driven. Salon-ready.
The new Street Style Collection 2026 Drop 2 is here. Fresh, wearable looks inspired by real life and designed to be easy to recreate behind the chair.
This luminous blonde proves that elegance doesn’t require bleach. Created with our new Smart Lift shades, this look combines beautiful apricot and rose reflections with a clean blonde base-offering brightness, refinement, and shine in one smart step.
This effortlessly cool crop delivers high impact with low effort. Designed with smart internal texture and soft graduation, the cut supports lived-in styling and grows out beautifully. The rose-ash blonde highlights enhance movement and give the shape a playful, modern edge.