We help YOU be the #AbsoluteBlondeExpert

NEW BLONDE EXPERT – A proven superior quality at an affordable price enabling YOU to be the ultimate blonde expert!

  • Strongest lightening performance ever
  • Complemented by new boosters for unrivalled, clean blonde results
  • Collection of Highlifts and Pastels for on-trend looks tailored to your clients´ individual wishes and hair types
  • Infused with Hair-Bond Technology for maximum hair protection

 #AbsoluteBlondeExpert
https://dm.henkel-dam.com/is/image/henkel/IND_BlondeExpert_Unrivalled_Performance

#01
UNRIVALLED PERFORMANCE

Our stronger lifting performance ever complemented by 2 new boosters 
https://dm.henkel-dam.com/is/image/henkel/2020_08_24_INDOLA_FLATLAYS_2365

#02
MAXIMUM PROTECTION

Ensured by the Hair Bond Technology 
https://dm.henkel-dam.com/is/image/henkel/IND_BlondeExpert_Holistic_Assortment

#03
HOLISTIC ASSORTMENT

For expanded service opportunities and on every hair base 
https://dm.henkel-dam.com/is/image/henkel/Blonde_Expert_Care_Subpage_header

#04
HOME CARE MAINTENANCE

For an expert blonde care with Blonde Expert Care 
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Product Range
Blonde Expert Lightener
Lightener

For maximum lift​
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Blonde Expert Booster
Booster

For increased performance
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Blonde Expert Highlift
Highlift

For lift & tone in 1 step​
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Blonde Expert Pastel
Pastel

For toning & neutralisation
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The Hair-Bond Technology

guarantees minimised hair breakage with the coolest blonde results:
  • Integrated within the entire assortment, except the boosters that are mixed with other Blonde Expert products containing bonding
  • Protects hair structure during the high lifting and lightening process
  • No additional bonding add-on required

How does it work?
https://dm.henkel-dam.com/is/image/henkel/Damaged-Bond

Damaged Bond

The inner hair structure is composed of cohesion of bonds that can be easily broken by chemical agents, especially high lifting shades or bleaches, thus breaking the inner hair stability and elasticity. 
https://dm.henkel-dam.com/is/image/henkel/Protective-Layer

Protective Layer

The active components of Blonde Expert Hair-Bond Technology deeply penetrate the hair fibre, creating a protective layer around the natural bonds to protect them from breakage. 

Product recommendation
  • Blonde Expert Lightener
  • Blonde Expert Highlift
  • Blonde Expert Pastel
  • Blonde Expert Ultra Cool Booster
  • Blonde Expert Ultra Lift Booster
  • Blond Expert Insta Strong Shampoo?
  • Blond Expert Insta Strong Treatment?

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