High-performing permanent colour in a compact assortment of intermixable shades.
Delivering both permanent and demi-permanent
Long-lasting colour retention and beautiful shine
Vegan formulas (formula without animal-derived ingredients)
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Up to 100% white hair and resistand
hair coverage on resistant hair
Mixing ratio 1:1
14 shades
Up to 70% white hair coverage
Mixing ratio 1:1
11 shades
Up to 70% white hair coverage
Mixing ratio 1:1
44 shades
Up to 100% white hair and resistant
hair coverage on resistant hair
Mixing ratio 1:1
16 shades
Our lab experts develop formulas that not only deliver superior results, but also provide smart solutions to daily salon needs.
Micro-dye molecules and amino acids penetrate deep into each hair for unrivalled true colour without compromise and up to 100% coverage.
The full caring benefits of this system are unlocked by the cationic care agent in our Cream Developer.
Recycled & recyclable packaging (100% recycled tube, 100% recycled cap, 93% recycled paper)
Vegan formulas (formula without animal-derived ingredients)
Cruelty-free (no animal testing as per EU regulation)
Responsibly sourced ingredients. Our formulas are based on palm (kernel) oil, an ingredient where we are committed to reach 100% transparency and traceability until 2025! We aim to contribute to sustainable forest management.