BLOCKBUSTER BATTLE: And The Winners Are…

Earlier this year, we challenged our trainers to a Blockbuster Battle – a contest to create styles using the Blockbuster techniques launched throughout 2020. Trainers from across the globe took part in the competition, sharing their Blockbuster creations with us on social media. Now, it’s time to unveil the winners! Out of all the entries received, we have picked three winners that truly stood out with their Blockbuster skills…

September 2020

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August 2020

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CUTTING 101: Accent Layers & Modern Textures

How many of your clients would love more versatility, volume, and texture? Add in the complexity of fine hair or longer length and achieving this can be a daunting task. But luckily, we’re here to help generation INDOLA stylists gain confidence in mastering modern cutting techniques. Making fine fantastic Fine hair presents many challenges, but the hope is not lost! We’re delighted to share a cutting technique that maximizes density on the perimeter and reduces the risk of thinner-looking sides. Now you can surprise your fine-haired clients by offering them the layers and texture that they’ve been longing for. The key to success is the use of two different elevations… Go low at the back Start by focussing on the denser hair at the back of the head. Comb your first one-inch section from the high crown to the nape and use a low elevation (90 degrees horizontal) before positioning your fingers in a slight diagonal. This keeps the top of the hair relatively short whilst taking the heaviness out of the perimeter. Work your way around in one-inch widths, overdirecting back to previous sections as you go and using a traveling guide. Be sure to stop where the hair changes direction above the ear! Go high at the sides Hair is less dense where it frames the face. Preserve fullness within this section, where the hairline changes direction, by switching to a 90 degrees vertical angle. You may feel uneasy the first time you try it, but the results are worth it! Comb out including a guide from the previous section. Use a much stronger diagonal finger angle to guide your cut and let the hair from the previous section drop out. Continue in sections, overdirecting back as you work your way towards the face. Luxurious long-layering Long hair is definitely a look for all ages. This year’s Superbowl halftime show was dominated by two global icons whose lengthy layers brought volume and movement to the stage. So, what’s the secret behind the layered look worn by J.Lo and Shakira? Layering offers clients the chance to maintain length and versatility whilst removing heaviness and weight. Blonde specialist and #indolaselected creative squad member, Denis Shefel (@shefeldenis), loves to combine a flattering long fringe with long layers, starting at the chin line. He styles the hair using a round brush and finishes with a two-inch curling iron to give pin curls which he gently teases out using his fingers. Clients love the movement this sophisticated shape brings. Even those who are unwilling or unable to spend much time on their hair are able to recreate the look at home and enjoy body and texture in between salon visits!
Newsflash 2020
Denis' Expert Tip
“Using a demi permanent colour to tone the hair after a freehand balayage application is my go-to technique. It ensures the hair will stay vibrant and shiny until the next appointment”

July 2020

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CUTTING 101: Casual Smooth

It’s been over 100 years since the sharp, sleek bob cut scandalized the world, but the style soon won women over with its simplicity and versatility to gain classic status. Just as striking as their 1960s predecessors, Gen Z-er bob cuts offer versatility, fullness and movement. Since finding fame, English singer and face of YSL Beauty, Dua Lipa, has sported a bob but by changing its length, parting and colour, she’s made sure that her look always stays fresh. Her recent combination of a sleek bob and blunt fringe caused a sensation during Paris Fashion Week, proving that this demanding cut still has the power to attract media attention and copycat cuts alike! It’s clear that this old favorite is here to stay so although your clients won’t get their bobs cut every day (as the ex-editor-in-chief of American Vogue, Anna Wintour, was rumored to do), it pays to polish your cutting technique! Precision cutting skills are key when you want to keep your clients coming back for more! We’ve joined forces with #indolaselected creative squad member, Lynndy Rolfe (@hairbylynndy), to help you achieve one length haircuts and bobs that are eye-catching straight without the need for reworking once the hair is dry. Straight talking Sometimes it can be hard to maintain a laser-straight line on one length haircuts and bobs whilst giving your client’s conversation your undivided attention. So, here are our top tips to mastering this art and to achieve the perfect bob first time, every time. Comb carefully! Comb hair down as close to its natural fall as possible. You want to avoid the risk of graduation which comes with elevation, so keep your fingers straight when cutting, or, if you can, use a comb for your guideline as this reduces tension and the hair won’t dry shorter than the section beneath it. Look lower! Unless you have a very tall client or one who is willing to stand for an entire cut, you’ll be cutting below your eye line. Lynndy has a word of caution, “Be wary when cutting below your eye line. Flipping the hair causes graduation so avoid, avoid, avoid!” Don’t follow the guideline! One mistake that’s easy to make is attempting to cut the next section right on the guideline. Always cut the next section at the bottom edge instead. This will avoid any graduation, so you’ll see a better result after blow-drying. Don’t forget to direct all hair towards the back to increase weight towards the front. These techniques sound simple, but they’ll give you fantastic results after blow-drying and straightening. We guarantee you won’t be disappointed!
Newsflash 2020
Lynndys' Expert Tip
“Body positioning can make or break a precision cut, make sure you are mindful of where you stand in relation to your client”

June 2020

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TONING TEC: Creative Mixing and Application

Whilst your client might not understand the magic that happens in the chair, we’re here to help you – a generation INDOLA expert – make their dreams come true. Many clients think bleach does all the hard work, but it’s the toner that’s your real secret weapon as you battle against uneven colour and brassy tones! When it comes to toning, there are three golden rules. Play by these and every client will love the results… Dual application wins! Using a toner on the hair helps clear any demarcation lines and ensures that the contrast between foiled and non-foiled hair is more balanced for a beautifully even result. For an extra level of dimension, go for a combination of different tones in your dual application. See the light with a pre-toner! The trick is to create a clean, even base that’s the perfect prep for pastel mixes. It only takes minutes (depending on the hair porosity) but the effect maximizes the lift and ensures the shades last longer. Understand your colours! The INDOLA range of blonde offers irresistible choice, so get to know our colour charts inside out! Understand how the shades interact and practice your formulas so you can give every client the blonde they long for. Don’t forget that our integrated Hair-Bond Technology minimizes breakage, so your clients will love the extra boost of condition and shine. Why not try the beautiful range of Blonde Expert Pastels for a personalized twist on classic highlights. Our creative blonde with subtle rose nuances below is a stunning example by Award-winning hairdresser and #indolaselected creative squad member, Lynndy Rolfe (@hairbylynndy). For hints on the technique, check out the step-by-step below.
Newsflash 2020
Lynndys' Expert Tip
There is one golden rule when it comes to toning. Always tone for the base level you see not for the base level you want to achieve. Remember toners don´t lift the hair!”

May 2020

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BLONDE BEAUTY: Contour Lights

Fun! Vibrant! Bold! Let contour lights do the talking… We know you love to help your clients embrace the latest trends. This Spring, we’re bringing you a retro classic, striking blonde contours, but with a fresh and dramatic twist! A new decade calls for a new look and there’s no better way to start than with a re-work of the face framing highlights of the 90s. These are back with a vengeance and your clients will simply love their versatility and impact! From Ginger Spice to Beyoncé – the secret behind the stripes! From the moment Ginger Spice burst onto the stage, girls have associated her face-framing blonde streaks with effortless confidence and the determination to live life to the full. Now, contours offer a way to reclaim girl power for a new generation. Going for bold streaks of colour sends out a strong message about inner-strength, grit and resilience. Whereas balayage was the hallmark of subtle non-conformance, impactful stripes openly say ‘2020 is mine for the taking.’ No wonder this style is rapidly becoming popular amongst American celebrities who routinely make their own rules, including Beyoncé. Award-winning hairdresser and #indolaselected creative squad member, Lynndy Rolfe (@hairbylynndy), has seen the trend spread from London to top salons worldwide. She recommends Blonde Expert Bleaching Powder to get 8 levels of lift and stunning colour clarity, whilst enforcing hair bond and minimising breakage. The look isn’t limited to blonde highlights either – you can get creative, customising the colour contours to frame clients’ faces who want style that’s perfect for an Insta Summer. Discover the potential of contour lights with Ed(you)cation:
Newsflash 2020
Lynndys' Expert Tip
“ I love spicing up my blondes with rose nuances. Update your techniques with a trending shade and have a whole new take on the traditional highlight service” @hairbylynndy

April 2020

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BLONDING CRAFT: Modern Placements

Ever wished you could speed up your colour services? Our new freehand technique is for generation INDOLA colourists who want to create transformative looks and save on time! The trend for freehand balayage over foils looks set to continue through 2020. Find out how perfecting your placement will cut appointment times in half and still have clients posting selfies straight from the salon… The beauty of dual application… Now, you can achieve a stunning, stretched-root effect in just two simple stages: First, get creative by painting sections using our Blonde Expert. You can vary the thickness, spacing and the placement of sections to create different effects, according to your client’s dream look! If your client wants a bright look, simply work your way up horizontally, or, for a diffused look, get backcombing those slices! This stage is not for the faint hearted but keep the faith. Once dried, your clients will be amazed to see that the bold stripes blend beautifully after the smudge with a toning service. Next, the smudge. It’s time to use your imagination and customise the result for your client. Either drag the root down in places for a more lived-in balayage look or skip it completely and work in horizontal sections. Blonde specialist and #indolaselected creative squad member, Denis Shefel (@shefeldenis), chooses the PPC shades plus a 4% Developer and then adds Color Transformer with a mixing ratio of 1:1:0.5 to master the smudge technique. Color Transformer converts the PCC shades into a demi-permanent colour to blend out lines seamlessly. It’s such a straight-forward way to tackle this dual application. Visually checking your toner is key, but you can always rely on a perfect colour match and beautiful shine. Watch the tutorial and see our step-by-step guide below for a visual reference. With these simple time-saving techniques, it’s time to mix it up and give your colour business a boost.
Newsflash 2020
Denis' Expert Tip
“Using a demi permanent colour to tone the hair after a freehand balayage application is my go-to technique. It ensures the hair will stay vibrant and shiny until the next appointment”

Archive

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#BLOCKING – Henrik Halasi (@halasihenrik)

Born in Várpalota, Hungary, Henrik Halasi has been a qualified hairdresser since 2003, joining the INDOLA Professional Team in 2007. With his vast experience as a trainer, Henrik created his take on the #blocking technique by using contrasting tones, creating fabulous fullness and dimension. You can see the full tutorial here:


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#COLOURMELTING – Elena Lomakina (@aljona_lomakina)

When it comes to #colormelting, our St Petersburg based trainer Elena really took things to a whole new level with this seamless interpretation, showcasing this flawless melted effect from root to tip. No stranger to contests, Elena was a semi-finalist in both the 2018 and 2019 Russian Hairdressing Awards. You can see how Elena created the look here:


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#PANELLING – Aleksander Nikolaev (@_alexhair_)

As an INDOLA trainer from St Petersburg, Aleksander has really broken the mould with his placements here, resulting in a wonderful colour palette. With his speciality in colour and updos, it’s no wonder such a stunning result was achieved! Find out how the look was created here: