SERVICE is what you, as stylists, offer to your clients:
you aim at delivering a desired end-look with your craft, for which clients pay. The in-salon services that are considered successful are the ones that generate a holistic value.
Some important criteria to meet are:
With Indola, we have developed a clientele matrix to help you identify the needs of each client and cater for their needs, whether they are 17 or 70 years old! Check out the next pages for more service inspirations per age group.
- Want to be understood
- Trust peer consultation / influencer
- Explore/Express themselves
- Want to be different
- Activists for sustainability
- Not worried to try
- Attracted by quick and easy changes
- Entrance to colour
- Quick colour service
- Pastel to bold
- Want to keep up with trends
- Make clear statement and are inspired by brands
- High level of knowledge
- Want to be involved in the process
- Frequent salon visits
- Cover first greys
- Flexible and sophisticated looks
- Styling tips
-Value consultation and hairdresser recommendations
- Want to be pampered
- All about performance
- Familiar with e-comm, online info
- Quick services in between
- Grey coverage
- Care focus
- Seeking a professional look & styling
- At fair price
- Physical change impacts hair
- Independent again
- Relationship with hairdresser
- “Make me younger”
- End to end service
- Grey coverage
- Colour placements
- Self-confident
- Treat themselves
- Care and styling products that enhance grey & texture
- In-depth consultation
- Planning the journey
- Increasingly exiting colour
- Exiting colour: from dark to natural
- Grey enhancement
- Tailormade care & style
Ideal target group:
Statement Maker
Age group 17-24
You have young clients who want to find their ID to colour? A very versatile group of clients with radically different wishes!
With our Colour ID Service you can offer multiple solutions: from soft, sheer pastel hair to shades that enhance their natural hair colour... From hidden bold colour hues to bright rainbow hair... Anything is possible!
If your client is looking to step up their shade, follow our everything guide to achieving their rainbow hair of dreams, whether that's weaving subtle pastel highlights or perfectingrainbow prism color.
Whether they're icy-cool in winter or soft and sweet in summer, these light pastel shades stand the test of time over and over again.
Not only are they forever trending: they're also a great mood booster for your colour-brave clients that want to change their colour on a regular basis, allowing them to swish around the happiest hues with low-maintenance in the INDOLA colour portfolio.
At the same time, they are acting as the perfect colour enhancer for natural shades.
You've perfected your clients ultimate rainbow hair. Now, make sure they take care of their new look.
Tip 1: Create a haircare regimen using our care portfolio
Tip 2: Have regular touch-ups in the salon, book follow up appointments
Tip 3: Wash hair less frequently
There's a full spectrum of shades to choose from! To achieve the best color possible, the sections of hair you're applying color to must light blodne for a perfect pre-color canvas. Condition is key to achieving beautiful, bold color that lasts.
Second step to achieve your final result is to use the CREA-BOLD portfolio. Experiment with effects and get creative to achieve a unique rainbow look. Key is to think about the hair sections and placement of shades and agree with your client how the colour placements should look like after styling.
Ideal target group:
Simply Sophisticated
Age group 25-34
Flexible options, customized service and inspiration on latest trends paired with tips from the Hairdresser is what clients around their 30s are looking for.
Expensive blonde and brunette hair is here to bring added depth, dimension and shine to the hair. Or simply going to enhance their existing colour in the most natural-looking way.
Featuring subtle highlights that shine, shimmer and bring laidback luxe to the fore, our Melt & Refine Service is low on contrast, low on maintenance, but high on unstoppable radiance.
Different shades of brown and reds is as lustrous as it gets, relying on soft, sheer highs and lows that stay withing one hue of the base color. Each creation should be understated yet eye-catching. Condition is key to this look too, locks should appear shiny, frizz-free yet effortlessly styled, so focus as much on hydration as you do on colour when creating this service.
Sheer, almost-invisible highlights followed by toner will take colour to the next level, but make sure you go low on lift to avoud a bright, bleached-out look. These lights should melt into the hair and lend a perrfectly polished shine, which is why BLONDE EXPERT is the ideal lightener to respect each strand's integrity. The trick is to layer hues in the same tonal direction, so veer away from dialling up contrast with stand-out ribbons.
If you client is blessed with a natural hair colour that's already brimming with dimension, a colour refinement may be all they need to enhance the existing richness they have using PCC and COLOR TRANSFORMER as well as CREA-BOLD mixed with Conditioner.
Ideal target group:
Precision Seeker
Age group: 35-44
There's nothing like that freshly-colored hair feeling. For colorists and clients alike, there's something so satisfying about a hair colour, whether you're fixing grown-out highlights, creating a shiny uniform colour result or sweeping away very first greys.
We suggest opting for a demi-permanent colour which will gentyl cover any wispy roots without creating a strong demarcation line when regrowth starts to come through. You can date to achieve the most perfect end-resylt, creating a beautiful bespoke colour result using PCC and COLOR TRANSFORMER to blend in first greys or offering refresh options in between.
At the same time your clients realize that beautiful hair and healthy scalp goes hand in hand. Integrate an in-salon care service into the service to cater for a holistic approach.
Next on the agenda: keep the colour perfect for as long as possible, while ensuring hair feels healtyh and looks glossy, by advising on the best shampoo for color-treated or how to protect hair from the sun. Don't hesitate to give your clients a lesson in how to care for colored hair like a pro at home.
Ideal target group:
Simply Loyal
Age group: 45-55
When clients start to see grey hair coming through, they typically opt to cover grey roots. Especially in this client group they want a natural look which gives you a lot of opportunities.
With our Colour Reboot service you can use highlights to blend their grey hair or create root shadow that touches every grey for a uniform finish. Highlights can even make hair appear thicker.
The result? A seamless finish for ultra-natural results - a multi-tonal effect taht suits everyone, from blondes to redheads to brunettes.
Your client wants a root shadow that touches every grey, or they simply prefer wearing the same rich, lustrous shade all through their hair. Not everyone wants highlights, so a permanent formula using PCC or BLONDE EXPERT Ultra Blend will allow you to camouflage the hair, while creating a uniform finish.
HIGHLIGHT GREY HAIRS IF:
Your client has highlighted hair they hope to maintain, or they’re keen to try highlights for the first time to make their greys less noticeable. Those who want complete coverage and highlights might find a double process is best. That means root shadow first, followed by a scattering of multi-tonal lights.
These days, there are endless ways to apply highlights. From balayage to babylights, we’ve got plenty of techniques at our disposal.
Like all colored hair, greys need nourishing after-care. Ensure to use care products as a finishing step of the service and let your clients know exactly how to mainain their look when they leave the salon.
Ideal target group:
Happy Transitioner
Age group: 55+
Is your client just making a transition to grey hair or do they have silver strands that need a refinement?
Then they're going to love the Colour Reversal Service. Mixing greys and blondes with darker tones, this service creates light and shadow, so hair shifts and shimmers with every move.
The Colour Reversal Service creates a dimensional look for your client, no matter if they're already grey, or they're looking to transition to grey.
let your grey clients know that they can wash their grey hair with a purple shampoo, spray conditioner and treatment.
It's not just for blondes: the violet pigments can neutralize the hints of yellow in greys and silvers too.
All they have to do is lather up wit hthe BLOND EXPERT InstaCool Shampoo, leave it on for 2-5 minutes, then rinse and follow up with our BLONDE EXPERT InstaCool spray conditioner or Treatment.
If your client's hair wants to transition to grey, you can add darker pieces - with a few precisely placed lowlights or lighter pieces with babylights around the hair line to add more dimension.
Try this darker pieces with PCC and COLOR TRANSFORMER to create a lightly sheerer result. Or, to achieve higher color intensity, apply PCC cool, darker shades with 100% coverage and a deeper finish.
The perfect product to create babylights is our BLONDE EXPERT lightener.
Like all colored hair, greys need nourishing after-care. Ensure to use care products as a finishing step of the service and let your clients know exactly how to maintain their look when they leave the salon.