DEAR TRUE COLOUR LOVER,

SERVICE is what you, as stylists, offer to your clients:

SERVICE is what you, as stylists, offer to your clients:

you aim at delivering a desired end-look with your craft, for which clients pay. The in-salon services that are considered successful are the ones that generate a holistic value.

Some important criteria to meet are:

  • Wow effect for stylist and clients, like a visible before/after effect
  • Efficient in the salon reality, like a reasonable service time or service ticket
  • Full regimen of products for holistic look & value, to address specific client needs
  • Exclusive, good for the image of those applying it and stylist offering it - a service that only a professional can deliver!

With Indola, we have developed a clientele matrix to help you identify the needs of each client and cater for their needs, whether they are 17 or 70 years old! Check out the next pages for more service inspirations per age group.

Colourfully yours,

INDOLA

COLOUR ID SERVICE

Ideal target group:
Statement Maker
Age group 17-24

You have young clients who want to find their ID to colour? A very versatile group of clients with radically different wishes!

With our Colour ID Service you can offer multiple solutions: from soft, sheer pastel hair to shades that enhance their natural hair colour... From hidden bold colour hues to bright rainbow hair... Anything is possible!

If your client is looking to step up their shade, follow our everything guide to achieving their rainbow hair of dreams, whether that's weaving subtle pastel highlights or perfectingrainbow prism color.

Service Steps:
  • Consultation
  • Pre-lightening if needed using RAPID BLOND+ or BLONDE EXPERT
  • Check if desired lightening level has been achieved, rinse thoroughly, shampoo and use Colour Conditioner
  • Blow-dry the hair and plan next steps colour
  • Use CREA-BOLD for intense color results or mixed with Conditioner for more soft pastels or natural colour enhancement
  • After development time rinse thoroughly and style as usual
  • Make sure to recommend home care regime for maintaining the colour result
Soft pastels and enhancing shades:

Whether they're icy-cool in winter or soft and sweet in summer, these light pastel shades stand the test of time over and over again.

Not only are they forever trending: they're also a great mood booster for your colour-brave clients that want to change their colour on a regular basis, allowing them to swish around the happiest hues with low-maintenance in the INDOLA colour portfolio.

At the same time, they are acting as the perfect colour enhancer for natural shades.

How to take care of rainbow hair?

You've perfected your clients ultimate rainbow hair. Now, make sure they take care of their new look.

Tip 1: Create a haircare regimen using our care portfolio
Tip 2: Have regular touch-ups in the salon, book follow up appointments
Tip 3: Wash hair less frequently

Bright rainbow hair:

There's a full spectrum of shades to choose from! To achieve the best color possible, the sections of hair you're applying color to must light blodne for a perfect pre-color canvas. Condition is key to achieving beautiful, bold color that lasts.

Second step to achieve your final result is to use the CREA-BOLD portfolio. Experiment with effects and get creative to achieve a unique rainbow look. Key is to think about the hair sections and placement of shades and agree with your client how the colour placements should look like after styling.

MELT & REFINE SERVICE

Ideal target group:
Simply Sophisticated
Age group 25-34

Flexible options, customized service and inspiration on latest trends paired with tips from the Hairdresser is what clients around their 30s are looking for.
Expensive blonde and brunette hair is here to bring added depth, dimension and shine to the hair. Or simply going to enhance their existing colour in the most natural-looking way.

Featuring subtle highlights that shine, shimmer and bring laidback luxe to the fore, our Melt & Refine Service is low on contrast, low on maintenance, but high on unstoppable radiance.

Service Steps:
  • Consultation
  • For subtle sheer highlights melting into the natural hair use PCC with or without COLOR TRANSFORMER depending on the result
  • Blow-dry the hair and plan next steps colour if needed
  • Use CREA-BOLD mixed with Conditioner for more colour enhancement and shine
  • After development time rinse thoroughly and style as usual
  • Make sure to recommend home care regime for maintaining the colour result
Luxurious browns and reds

Different shades of brown and reds is as lustrous as it gets, relying on soft, sheer highs and lows that stay withing one hue of the base color. Each creation should be understated yet eye-catching. Condition is key to this look too, locks should appear shiny, frizz-free yet effortlessly styled, so focus as much on hydration as you do on colour when creating this service.

Sheer blondes

Sheer, almost-invisible highlights followed by toner will take colour to the next level, but make sure you go low on lift to avoud a bright, bleached-out look. These lights should melt into the hair and lend a perrfectly polished shine, which is why BLONDE EXPERT is the ideal lightener to respect each strand's integrity. The trick is to layer hues in the same tonal direction, so veer away from dialling up contrast with stand-out ribbons.

Colour refinement

If you client is blessed with a natural hair colour that's already brimming with dimension, a colour refinement may be all they need to enhance the existing richness they have using PCC and COLOR TRANSFORMER as well as CREA-BOLD mixed with Conditioner.

BESPOKE SUBLIMITY SERVICE

Ideal target group:
Precision Seeker 
Age group: 35-44

There's nothing like that freshly-colored hair feeling. For colorists and clients alike, there's something so satisfying about a hair colour, whether you're fixing grown-out highlights, creating a shiny uniform colour result or sweeping away very first greys.

Service Steps:
  • Consultation
  • To refine the hair use PCC with or without COLOR TRANSFORMER depending on the result
  • After development time rinse thoroughly, shampoo and use Colour Conditioner
  • Blow-dry the hair and plan next steps colour if needed
  • Make sure to recomment home care regime for maintaining the colour result

 

Additional care service:
  • Consultation
  • Treatment application and massage
  • Rinse thoroughly
  • Style as usual
Blending away those first few greys

We suggest opting for a demi-permanent colour which will gentyl cover any wispy roots without creating a strong demarcation line when regrowth starts to come through. You can date to achieve the most perfect end-resylt, creating a beautiful bespoke colour result using PCC and COLOR TRANSFORMER to blend in first greys or offering refresh options in between.

At the same time your clients realize that beautiful hair and healthy scalp goes hand in hand. Integrate an in-salon care service into the service to cater for a holistic approach.
Next on the agenda: keep the colour perfect for as long as possible, while ensuring hair feels healtyh and looks glossy, by advising on the best shampoo for color-treated or how to protect hair from the sun. Don't hesitate to give your clients a lesson in how to care for colored hair like a pro at home.

COLOUR REBOOT SERVICE

Ideal target group:
Simply Loyal
Age group: 45-55

When clients start to see grey hair coming through, they typically opt to cover grey roots. Especially in this client group they want a natural look which gives you a lot of opportunities.

With our Colour Reboot service you can use highlights to blend their grey hair or create root shadow that touches every grey for a uniform finish. Highlights can even make hair appear thicker.

The result? A seamless finish for ultra-natural results - a multi-tonal effect taht suits everyone, from blondes to redheads to brunettes.

Service Steps:
  • Consultation
  • For multi tonal highlights, babylights or balayage use Blonde Expert lightener
  • For grey blending use PCC or BLONDE EXPERT Ultra Blend+
  • After development  time rinse thoroughly, shampoo and use Colour Conditioner
  • Blow-dry the hair and plan next steps colour if needed e.g. to enhance multi-tonal highlights
  • After development time rinse thoroughly and style as usual
  • Make sure to recommend home care regime for maintaining the colour result
COLOUR GREY HAIR IF:

Your client wants a root shadow that touches every grey, or they simply prefer wearing the same rich, lustrous shade all through their hair. Not everyone wants highlights, so a permanent formula using PCC or BLONDE EXPERT Ultra Blend will allow you to camouflage the hair, while creating a uniform finish.

HIGHLIGHT GREY HAIRS IF:
Your client has highlighted hair they hope to maintain, or they’re keen to try highlights for the first time to make their greys less noticeable. Those who want complete coverage and highlights might find a double process is best. That means root shadow first, followed by a scattering of multi-tonal lights.
These days, there are endless ways to apply highlights. From balayage to babylights, we’ve got plenty of techniques at our disposal.

Like all colored hair, greys need nourishing after-care. Ensure to use care products as a finishing step of the service and let your clients know exactly how to mainain their look when they leave the salon.

COLOUR REVERSAL SERVICE

Ideal target group:
Happy Transitioner
Age group: 55+

Is your client just making a transition to grey hair or do they have silver strands that need a refinement?

Then they're going to love the Colour Reversal Service. Mixing greys and blondes with darker tones, this service creates light and shadow, so hair shifts and shimmers with every move.

The Colour Reversal Service creates a dimensional look for your client, no matter if they're already grey, or they're looking to transition to grey.

Service Steps:
  • Consultation
  • For transition to grey, use PCC and Color Transformer. Depending on the hair color history some babylights around the face can be done with BLONDE EXPERT lightener.
  • Shampoo and treat the hair with adapted products for coloured or bleached hair. Style as usual.
  • Make sure to recomment home care regime for maintaining the colour result
  • For refinement use BLONDE EXPERT InstaCool shampoo and treatment
Silver Strand Refinement:

let your grey clients know that they can wash their grey hair with a purple shampoo, spray conditioner and treatment.

It's not just for blondes: the violet pigments can neutralize the hints of yellow in greys and silvers too.

All they have to do is lather up wit hthe BLOND EXPERT InstaCool Shampoo, leave it on for 2-5 minutes, then rinse and follow up with our BLONDE EXPERT InstaCool spray conditioner or Treatment.

Transition to grey hair:

If your client's hair wants to transition to grey, you can add darker pieces - with a few precisely placed lowlights or lighter pieces with babylights around the hair line to add more dimension.

Try this darker pieces with PCC and COLOR TRANSFORMER to create a lightly sheerer result. Or, to achieve higher color intensity, apply PCC cool, darker shades with 100% coverage and a deeper finish.

The perfect product to create babylights is our BLONDE EXPERT lightener.

Like all colored hair, greys need nourishing after-care. Ensure to use care products as a finishing step of the service and let your clients know exactly how to maintain their look when they leave the salon.