Up to 100% white hair and resistand hair coverage on resistant hair
Mixing ratio 1:1
14 shades
ÂHigh-performing permanent colour in a compact assortment of intermixable shades
Delivering both permanent and demi-permanent ​
Long-lasting colour retention and beautiful shine​
Vegan formulas (formula without animal-derived ingredients)​
Up to 100% white hair and resistand hair coverage on resistant hair
Mixing ratio 1:1
14 shades
ÂUp to 70% white hair coverage​
Mixing ratio 1:1 ​
11 shades​
ÂUp to 70% white hair coverage​
Mixing ratio 1:1 ​
44 shades​
ÂUp to 100% white hair and resistant hair coverage on resistant hair​
Mixing ratio 1:1 ​
16 shades
ÂOur lab experts develop formulas that not only deliver superior results, but also provide smart solutions to daily salon needs.​
Micro-dye molecules and amino acids penetrate deep into each hair for unrivalled true colour without compromise and up to 100% coverage. ​​
The full caring benefits of this system are unlocked by the cationic care agent in our Cream Developer.​​
Recycled & recyclable packaging (100% recycled tube, 100% recycled cap, 93% recycled paper)​
Vegan formulas (formula without animal-derived ingredients)​
Cruelty-free (no animal testing as per EU regulation)​
Responsibly sourced ingredients. Our formulas are based on palm (kernel) oil, an ingredient where we are committed to reach 100% transparency and traceability until 2025! We aim to contribute to sustainable forest management.