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NEW CARE & STYLE

Inspired by our passion for hair and backed up by results, we DO believe in the power of truly smarter care.

And we truly DO love styling โ€“ in every one of its beautiful variations.ย 

With high-performing formulas and transformative benefits, we aim to reveal the true beauty of every individualโ€˜s hair.

  • Repair Conditioner
  • Root Activating System Shampoo
  • Repair Keratin Filler
  • Shine Wax
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  • Curl Therapy Cleanser
    Curl Therapy Cleanser

INTRODUCING THE NEW CARE & STYLE

Give your client's hair a treat with our CARE & STYLE range, offering high-performing formulas and infinite styling possibilities, now coming as an improved and vegan assortment.

We provide the ideal solutions to meet the diverse hair needs of clients of all ages โ€” offering personalised service opportunities tailored to each individual!

The new assortment features a number of hero products with multi-benefit formulas, giving you the flexibility to satisfy every client while enhancing each colour result, leaving hair healthy and nourished.

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WE DO IT FOR YOU

WE DO...

  • Offer a holistic care & styling assortment
  • High performing formulas
  • Sustainable benefits
  • Care about our relationship with hairdressers and customers

YOU DO...

  • Benefit from simple use at-home
  • Create unique hair looks with our new styling assortment
  • Give your hair the care it deserves
  • Have infinite possibilities to create

BRAND FACTS

EDUCATION HOW TO

  • HOW-TO: LAVENDER FITPIX

    An effortlessly cool short cut with smart texture and soft graduation, enhanced by rose-ash blonde highlights for amplified movement and low-effort impact.ย 

  • HOW-TO: PEACH GLOW

    A luminous blonde with soft apricot and rose reflections โ€“ created with Smart Lift for clean brightness, refined elegance, and radiant shine in one smart step.ย 

  • HOW-TO: MIDNIGHT EDGE

    This clean, textured shape falls in place on its ownโ€”wear it refined or relaxed.ย 

  • HOW-TO: FLAMED SHAG

    Smart contrast meets precision: a copper frame pops on a rich base for fast, high-impact depth.ย