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CARE & STYLING

Mix and match our CARE & STYLE assortment to re-create street style looks and achieve endless services.

  • BLONDE EXPERT Insta Cool Treatment
  • BLONDE EXPERT Insta Cool Spray Conditioner
  • BLONDE EXPERT Insta Strong Restoring Spray
  • Shaping Gel
  • BLONDE EXPERT Insta Cool Shampoo
  • Gel Spray
  • Strong Lacquer
  • Flexible Hair Spray
    Flexible Hair Spray
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DISCOVER MORE

  • CARE & STYLE

    Discover the new CARE & STYLING range, now coming as an improved and vegan assortment offering high-performing formulas!

  • BLONDE EXPERT CARE

    With proven superior quality at an affordable price, enabling YOU to be the ultimate blonde expert!

EDUCATION HOW TO

  • HOW-TO: LAVENDER FITPIX

    An effortlessly cool short cut with smart texture and soft graduation, enhanced by rose-ash blonde highlights for amplified movement and low-effort impact. 

  • HOW-TO: PEACH GLOW

    A luminous blonde with soft apricot and rose reflections – created with Smart Lift for clean brightness, refined elegance, and radiant shine in one smart step. 

  • HOW-TO: MIDNIGHT EDGE

    This clean, textured shape falls in place on its own—wear it refined or relaxed. 

  • HOW-TO: FLAMED SHAG

    Smart contrast meets precision: a copper frame pops on a rich base for fast, high-impact depth. 

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