The New Purify Range


  • Color Spray Conditioner
  • Volume Mousse
  • Non-aerosol Fixation Spray
  • Purify Shampoo
  • Solid Shampoo


& use sustainable products!

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Advanced Formulas
  • Vegan
  • Free-form
  • Formulated with natural ingredients
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Sustainable Packaging
  • Up to 97% recycled plastic
  • Fully recyclable
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Social Cooperation
  • Giving back to the planet & community
  • Fighting pollution with Plastic Bank

Our Sustainable Products

  • Color Shampoo
  • Repair Shampoo
  • Moisture Shampoo
  • Color Conditioner
  • Repair Mask
  • Moisture Spray
  • Setting Spray
  • Texture Spray
  • Shine Wax
  • Matte Wax
  • Volume Powder
  • Hairspray

ACT NOW! and make your salon sustainable


Your journey towards an eco-friendlier salon starts right now! Download our sustainability hacks for your salon & see what you can do to ACT NOW!


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Hairdressing consumes a lot of water! Did you know that one client can use up to 350 litres of water? See what you can do to reduce this waste.

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Salons are one of the most energy consumptives of small businesses! It's not only a financial cost - but it also has an impact on the environment.

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Did you know that only 14% of our waste is recycled? The rest is left to pollute our natural habitat. ACT NOW! with us & see what you can do to recycle and upcycle better!

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Did you know that the increase in CO2 in the atmosphere is the main cause of climate change? Find out how you can contribute & reduce your own carbon footprint!

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See how you can add GREEN to your salon! Purify & upgrade your salon's look with natural solutions.

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Recycle Hair

Do you consider hair a waste material? Don't! It can be easily recycled & more: you can make money off it!

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Find out how to protect trees & use paper sustainably.

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Laundry? Naturally! Discover more natural and sustainable ways to clean your laundry.