Get inspired. Right now!

With NFC technology.

How it works

Activate the NFC function on your mobile phone and tap the NFC icon on the specially labelled products. You will receive inspiring content right away! #SimplySmarter

#1 Activate NFC

Choose product and make sure the NFC function is activated on your mobile phone.

#2 Tap the chip

Tap the NFC icon on the specially labelled products.

#3 Receive inspiring content

Receive inspiration such as styling tutorials, product information and much more!

Your benefits

#SimplySmarter NFC Technology



Breakthrough trends

Discover now the best creations of our haidresser community and receive daily inspiration with just one tap!



Products & news

Explore our innovative range of style, color and care products - in a simple, smart and fast way!



Create and learn

Everything you want to know about creating iconic, trendy street style looks by using our smart, inspiring online tutorials for must-have styling techniques and innovative product formulas.

Discover our products

with NFC