Our new holistic assortment offering professional blonde care allows you to become a full Blonde Expert! The NEW Blonde Expert Care gives all blonde hair types the superior care they deserve with the NEW Hair-Bond technology, now integrated in all formulas*!


BE Care optimises your blonde service results by working in perfect harmony with Blonde Expert Color, enabling the ideal at-home blonde care maintenance. For a care-free, expert-looking blonde colour you can enjoy every single day!


*except #Instacool Spray



Strengthen your hair and give your blonde the shine it deserves! #InstaStrong Ensures the most brilliant blonde looks with outstanding hair quality & high shine thanks to a deep repair formula that reconstructs the hair bonds after lightening & lifting and sealing the hair surface.



For an professional looking blonde to help reduce unwanted yellow undertones!​ #InstaCool Maintains and refreshes cool tone directions, making it the perfect choice to banish unwanted, brassy or golden tones while strengthening the hair from within.​ ​

The Hair Bond Technology+* ​

of the Blonde Expert Care regime features a triple charged ion which builds new bonds by creating a 3-dimensional network inside the hair fiber. These artificially created bonds ensure a stronger, more resilient hair structure and a healthy-looking appearance. ​

*not implemented within Insta Cool Spray ​