Home Blonde Expert Campaign

We help YOU be the blonde expert

NEW BLONDE EXPERT – A proven superior quality at an affordable price enabling YOU to be the ultimate blonde expert!

- Strongest lightening performance ever

- Complemented by new boosters for unrivalled, clean blonde results

- Collection of Highlifts and Pastels for on-trend looks tailored to your clients´ individual wishes and hair types

- Infused with Hair-Bond Technology for maximum hair protection

#BlondeExpert

#01

UNRIVALLED PERFORMANCE

Our stronger lifting performance ever complemented by 2 new boosters

#02

MAXIMUM PROTECTION

Ensured by the Hair Bond Technology

#03

HOLISTIC ASSORTMENT

For expanded service opportunities and on every hair base

#04

HOME CARE MAINTENANCE

For an overall blonde system with Blond Addict

Product Range

Lightener

For maximum lift

Explore more

Booster

For increased performance

Explore more

Highlift

For lift & tone in 1 step

Explore more

Pastel

For toning & neutralisation

Explore more

The Hair-Bond Technology

guarantees minimised hair breakage with the coolest blonde results:

- Integrated within the entire assortment, except the boosters that are mixed with other Blonde Expert products containing bonding

- Protects hair structure during the high lifting and lightening process

- No additional bonding add-on required

How does it work?

Damaged Bond

The inner hair structure is composed of cohesion of bonds that can be easily broken by chemical agents, especially high lifting shades or bleaches, thus breaking the inner hair stability and elasticity.

Protective Layer

The active components of Blonde Expert Hair-Bond Technology deeply penetrate the hair fibre, creating a protective layer around the natural bonds to protect them from breakage.