Meet the #indolaselected – our first international influencer team! Four uber talented hairdressers from the Netherlands (Randy), Russia (Denis), Spain (Raquel) and the UK (Lynndy) will become immersed in the Indola world and our innovative products. Following the core idea of our unique INDOLA Street Style Collection, our influencers will give their spin on everything trend, ed(You)cation and fashion related while creating #SimplySmarter looks. #indolaselected team members will have direct access to Indola experts and receive training on building their digital brand with the goal of developing their knowledge and expertise while they create stunning content for Indola fans.

Working alongside the #indolaselected team will be our Global Ambassadors Andy Smith & Paddy McDougall. Andy and Paddy will serve as mentors for the team, offering advice/tips on recreating #StreetStyleCollection looks and collaborating on the implementation of must-have new trends.

Our talented #indolaselected team took to the city streets for their latest meeting and went big in Berlin for two days! Day one was all about embracing the city’s street styles vibes by visiting some well-known trendy areas, as well as picking up inspiration for the hair creations to come. To cap off day one, the team were given a fixed budget and a couple of hours to shop for the perfect street style look to complement their blogger hair models. For day two the action moved to the funky ‘Double Studio‘in Kreuzberg. Here the team used the inspiration from the previous day to create striking hairstyles to highlight the purchased outfits. Once the magic in the salon was finished, they hit the streets for an outdoor fashion shoot. With creation such as Scandinavian Blonde and Iced Jam, there’s a lot to love from #indolaselected in Berlin. See for yourself!