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ACT NOW! Because you matter.

ACT NOW!

& use sustainable products!

Advanced Formulas
Sustainable Packaging
Social Cooperation
Advanced Formulas

Advanced Formulas

• Vegan​ • Free-from​ • Formulated with natural ingredients


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Sustainable Packaging

Sustainable Packaging

• Up to 97% recycled plastic • Fully recyclable


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Social Cooperation

Social Cooperation

• Giving back to the planet & community • Fighting pollution with Plastic Bank


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Discover our sustainable, high-performing products for pleasant, yet nourishing care & touchable, lasting styles.

ACT NOW! and make your salon sustainable

Your journey towards an eco-friendlier salon starts right now! Download our sustainability hacks for your salon & see what you can do to ACT NOW!

Water
Electricity
Upcycle
Climate
Green
Recycle Hair
Print
Laundry
Water

Water

Hairdressing consumes a lot of water! Did you know that one client can use up to 350 litres of water? See what you can do to reduce this waste.


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Electricity

Electricity

Salons are one of the most energy consumptives of small businesses! It's not only a financial cost - but it also has an impact on the environment.


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Upcycle

Upcycle

Did you know that only 14% of our waste is recycled? The rest is left to pollute our natural habitat. ACT NOW! with us & see what you can do to recycle and upcycle better!


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Climate

Climate

Did you know that the increase in CO2 in the atmosphere is the main cause of climate change? Find out how you can contribute & reduce your own carbon footprint!


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Green

Green

See how you can add GREEN to your salon! Purify & upgrade your salon's look with natural solutions.


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Recycle Hair

Recycle Hair

Do you consider hair a waste material? Don't! It can be easily recycled & more: you can make money off it!


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Print

Print

Find out how to protect trees & use paper sustainably.


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Laundry

Laundry

Laundry? Naturally! Discover more natural and sustainable ways to clean your laundry.


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#HowIActNow Challenge

Show us your looks created with our brand new ACT NOW! range OR share your small acts of kindness to the planet for a chance to win!


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