Smart Wash, Care & Styling
As easy as 1, 2, 3
Innova is the smartest choice enabling you to recreate street style looks with great hair quality as easy as 1, 2, 3. Mix and match our smart compact assortment and achieve endless services. From shampoo to styling, the new Pixel technology ensures instant colour shine and virgin-like hair quality. The easy-to-use and innovative NFC technology on the products brings instant inspiration to the salons.