Meet the #indolaselected – our first international influencer team! Four uber talented hairdressers from the Netherlands (Randy), Russia (Denis), Spain (Raquel) and the UK (Lynndy) will become immersed in the Indola world and our innovative products. Following the core idea of our unique INDOLA Street Style Collection, our influencers will give their spin on everything trend, ed(You)cation and fashion related while creating #SimplySmarter looks. #indolaselected team members will have direct access to Indola experts and receive training on building their digital brand with the goal of developing their knowledge and expertise while they create stunning content for Indola fans.


Meet our ambassadors

Working alongside the #indolaselected team will be our Global Ambassadors Andy Smith & Paddy McDougall. Andy and Paddy will serve as mentors for the team, offering advice/tips on recreating #StreetStyleCollection looks and collaborating on the implementation of must-have new trends.




Paddy splits his time between salon life back in Glasgow at the multi award winning Rainbow Room International and travelling the world’s fashion capitals. He has worked under session legend, Duffy; as well as styling, cutting and colouring hair for brands such as Saint Laurent, Louis Vuitton, Rick Owens & Marni.

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Andy leads his team by example with an obsession for shape and structure to create bespoke styles for every client. His work has been featured in iconic magazines including Vogue and made him a fixture at fashion weeks worldwide.

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Street Style Collection Hype-Event

The fabulous #indolaselected team had the chance to meet up once again in Hamburg for the 'Street Style Collection Hype Event'. This two-day event started with a social media session ‘Digital in the context of hairdressing’ by Aliona Davey (London based blogger and hairdresser). Next they set about recreating the latest Indola SSC Spring and Summer Looks with their mentors Andy and Paddy. The team were particularly excited about this part as they got to work on their own interpretations of the latest collection. And what made it even better was that the models were chosen by them. The models were local bloggers from the hairdressers' own country who were also invited to Hamburg. The day ended on a high with the team taking part in a shooting with a professional photographer and then using the results to create stunning content. The second day began with the team getting to grips with the realities of shooting a collection by attending the Pre-Production-Meeting for the next Street Style Collection shoot and finished with a Creative Workshop on ‘branding in the digital age’ lead by Digital Agency owner Anouk Jans (Digital Agency owner from Hamburg).