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Raw Bohemia
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Smart Wash, Care & Styling

Innova is the smartest choice enabling you to recreate street style looks with great hair quality as easy as 1, 2, 3. Mix and match our smart compact assortment and achieve endless services. From shampoo to styling, the new Pixel technology ensures instant colour shine and virgin-like hair quality. The easy-to-use and innovative NFC technology on the products brings instant inspiration to the salons.

About us

Our partnership is #SimplySmarter. We make the lives of independent hairdressers easier with smarter easy - to - use online education, inspiring tutorials for must-have salon techniques and inspiration, innovative product formulas that you can trust and sensational new colour that opens up a new world of creativity. Indola is, after all, the first hair brand to create a totally wearable collection around street style accessible 24/7 digitally at your fingertip.

Raw Bohemia

Soft rose-print fashion combined with undone hair and edgy make-up creates a sweet but streetwise look. Colour injections with flora printed soft dressing clashing with trims and outsized strap underline a Coachella-like aesthetic and convey girl empowerment. #SimplySmarter

Smart colour

Indola PCC, the affordable colour range: less stock assortment equals more colour choice. Transformer technology allows for demi permanent colouring from a permanent colour base. Great all round colour performance which fulfils all of your in-salon needs. #SimplySmarter

ed(you)cation

From the street to the salon. Get to know attainable looks, which are very wearable and of course, 100% re-creatable.

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Activ 80's
Raw Bohemia
New Gender
Modern Muse
Dark Sensuality
Activ 80's

Activ 80's

Oversized activewear with an 80’s spin - that’s what this trend is all about as it celebrates a new generation of athleisure fashion. The same new sporty flavour applies to the updated 80‘s hairstyles where simple tweaks like placement, styling, and contemporary cutting techniques make them look new and fresh. #SimplySmarter


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Raw Bohemia

Raw Bohemia

Soft rose-print fashion combined with undone hair and edgy make-up creates a sweet but streetwise look. Colour injections with flora printed soft dressing clashing with trims and outsized strap underline a Coachella-like aesthetic and convey girl empowerment. #SimplySmarter


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New Gender

New Gender

The pixie is becoming more radical as it is layered in a slightly irregular way with roughly chopped ends and a matte texture. The radical fringe is a key element of this look. Colours create a matte to gloss illusion, the key to this style is to keep the shade slightly warm.


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Modern Muse

Modern Muse

Long curls inspired by Karen Elson are trending in the upcoming years. The curls are airy and voluminous but still defined. Vivid hues of sunset orange, fiery red and bitter chocolate coat the hair for an opulent look. Red dominates while darker colours add depth and dimension for a renaissance feel.


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Dark Sensuality

Dark Sensuality

Smooth, silky and expensive looking texture is combed behind the ear. The central parting is a key element of this look. Colour is soft yet shiny and extremely healthy looking.


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Our Team

#SimplySmarter

Our talented and progressive team of hairstylists and colourists perfect trendy looks and create brand-new styles inspired by bloggers and the latest street style fashion.


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How to

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how to

Our Indola hairdressers show you how to create hot new looks with super smart products and techniques tips. From cool colour tutorials to snappy care and styling videos, getting the look has never been simpler.


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ed(you)cation

Only for you

edyoucation

Learn how to create iconic looks by using smart online education, inspiring tutorials for must-have salon techniques, innovative product formulas and sensational new colours that open up a new world of creativity. #SimplySmarter


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